Serums provide your skin with an extra boost of hydration, antioxidants or relief to amplify results. 

      What do serums do?

      Serums allow you to target specific skin concerns and offer great customizability. Find a face serum to target the beginnings of fine lines or age spots. Target hyperpigmentation by introducing serums into your skin care routine. Brighten your skin and achieve that coveted flawless complexion with the right serum for your skin type. 

      Why do I need to use a face serum?

      Regularly using serums to round out your skin care routine nourish the skin while providing targeted support for your skin concerns that other skincare products cannot offer. Using a serum after cleansing your face helps to allow the active ingredients to penetrate deep into the skin. Applying moisturiser afterwards helps to lock in moisture and provide a barrier of protection for optimal, long lasting results. 

      Are there different types of serums?

      Absolutely! Different types of serums are available that are tailored to various skin concerns. Serums vary in active ingredients to offer many different benefits and functions. Of course, there is some overlap between each type of serums. Here are some of the most popular types. 

      • Brightening serums are known for their ability to work their magic on dull skin. They work by smoothing your complexion, diminishing hyperpigmentation and fading any sunspots to leave your skin with a radiant glow. Key ingredients for brightening the skin include vitamin C and E, peptides and green tea extract.
      • Anti-ageing serums help to keep your skin youthful and reverses signs of premature aging. With age, your skin loses elasticity and firmness, causing fine lines, discolouration and wrinkles. Active ingredients such as retinol work quickly on the skin to protect it from free radicals and encourage new cell growth. 
      • Pigmentation serums work to smooth your skin tone for a bright and clear complexion. Facial pigmentation can occur for a range of reasons and require targeted treatments. Glycolic acid is great in an exfoliating serum to treat pigmentation, while mandelic acid is more suitable for sensitive skin. For the best results, serums should be supported with other skin care products.
      • Hydrating serums are a big drink of water for parched skin, especially when paired with moisturisers and lotions. These types of serums penetrate into your pores to deliver much-needed hydration. They often contain ingredients such as rosehip oil, hyaluronic acid and glycerin, which all help to boost moisture.

      Should I use an oil or water based serum?

      The right serum for your skin depends on both genetic factors, such as your skin type, and environmental factors, such as the season and climate. Water-based serums tend to soak into the skin more quickly than their oil counterparts, making it easier to apply makeup on top. As a result, they are great for rushed mornings. 

      Oil-based serums, on the other hand, can be used at night as they take longer to absorb. These serums work their magic as you sleep! Serums with botanical oils also help to protect the inner layers of your skin from pollutants and UV rays.

      You can also choose a hybrid solution, known as Baré serums, which are water-based serums infused with botanical oils. They offer a great balance between hydration and protection.

      Can a serum replace my moisturiser?

      Serums and moisturisers work best together, and for this reason we do not recommend using serums alone in your skin care routine. While serums are designed to target specific skin concerns, such as dark spots or fine lines, moisturisers improve the skin’s moisture content and help to form a protective barrier for the skin. When used together, they are a superstar team that can help to address complex skin care problems. If you want any advice on how to choose the best combination of serums and moisturisers for your skin, don’t hesitate to get in touch with our team.

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